When Microsoft originally announced Bing (which was initially named Kumo) many people thought that it was going to be a complete failure. No one believed that it would be able to compete with Google. Even though Bing has not officially hit the market yet, users that got to test it said that not only will it compete with Google but that it may be in fact better in some aspects.

Bing is supposed to go Live on June 3rd and replace the Live Search that currently exists. Microsoft is trying to reclaim some of its consumers that it lost to the Google technology years ago.

The new Bing is powered by a special technology that Microsoft acquired when it acquired Powerset. This allows for Bing to give users an extra side bar on the left side that shows refined versions of your search. For example if you search for a game you will most likely get a walkthrough displayed in the refined search area.

While Bing maybe a competitor for Google it’s by no means 100% better. When tested with real world searches, Google still found better results than Bing. However it wasn’t by much. Even when searching for product reviews this was true. This could still be a problem for Google though as “not by much” could turn into “better than”.

If you’re searching for news then you may want to consider trying Bing as the results were more current with news without having to sort and search through all of the news. Equally good is Bing’s video results. You would expect that Google would do a lot better than Bing in this area however Bing’s results are easier to search through than Google’s. While the actual results are approximately the same many people may prefer the better presentation that Bing has to offer in some categories. Ultimately Google will have to step up their game to keep their full market share.

Source: CNET

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