Amazon Unleashes Video-On-Demand Service

Amazon.com Inc. finally unleashed its video-on-demand service. The service has buzzed around the blogosphere for a while. The service will allow ad-free movies and television shows to be watched on Macs or PCs.

The Amazon Video On Demand boosts Unbox application. Because of this update, users can now access more than 40,000 movies and TV shows and download them using the Unbox app.

Video on Demand also allows users to rent or buy movies and TV shows straight from their TVs. This is made possible thru the use of Sonys Bravia Internet Video Link Device on compatible Bravia TVs. On the other hand, users are entitled to a two minute preview of movies or TV shows before they can buy or rent a title.

Roy Price, director of Amazon Video on Demand said that the Video on Demand’s features were actually based on customers’ request.

Mixed reactions about the service are circulating the net.

A blogger from ArsTechnica, David Chartier considered Amazon’s second pass at a digital video distribution effort (after Unbox) an overall success. Chartier is impressed with the uniqueness of Amazon’s approach with Video on Demand.  He also pointed that the service “has struck a good balance between ‘owning’ content and not having to manage it.”

Source: ComputerWorld

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Posted by Mike on September 8th, 2008 .
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